Welcome! This is a work-in-progress website for a fictional pottery studio.

User Research

Affinity mapping

Empathy Map

Emma needs a way to easily compare pottery classes, instructors, schedules, and pricing because she wants to feel confident in her decision before investing time and money in a new hobby.

Competitive Audit

Identify industry standards, usability patterns, and opportunities for improving class discovery, booking, and beginner accessibility within pottery studio websites.

• Users want pricing and schedules to be immediately visible before committing to a class.

• Instructor profiles are critical because users want to know who they are learning from.

• Student galleries help build confidence and demonstrate potential outcomes.

• ‍ ‍None of the competitors fully combines transparent pricing, instructor transparency, student success stories, and simple booking

The competitive audit revealed an opportunity to create a pottery website that prioritizes clear pricing, accessible schedules, detailed instructor profiles, and student success stories while maintaining a simple booking experience. By combining the online learning platforms, the website can better support users throughout their decision-making process.

https://docs.google.com/spreadsheets/d/1A3addXuWe2Pktl5UpkRqrtiVbMtUiTkpdyyosFBj1I0/edit?usp=sharing

How might we help users quickly compare classes?

Wireframes