Welcome! This is an in-progress project to provide accessible mental health resources for young adults who cannot afford therapy.
Research
Understand how young adults cope with mental health without therapy.
Identify what makes users feel comfortable and safe using a mental health app.
Identify the desired features and support what users actually want from the app.
The research Goals:
Notable findings:
66.7% of users are hesitant to share their thoughts and emotions with a mental health app.
The majority of users want privacy and the ability to stay anonymous.
88.9% of users have never used a mental health app.
Summary
Paint points
Empathy map
User persona
Problem statement
User journey map
Competative Audit
Evaluate existing mental health apps to understand how they address trust, anonymity, personalization, and ease of use, and identify opportunities for improvement.
Competitors
Headspace
Calm
Talkspace
Objective
Insights
Users value anonymity, but competitors rarely prioritize it.
Subscription models create barriers for hesitant users.
Most apps offer broad solutions rather than tailored support.
Current competitors excel in mindfulness, therapy, or wellness content; there is a clear opportunity to create more approachable mental health solution centered around privacy, personalization, and user trust.
Conclusion
Full audit